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case study, England Rugby
Midlands Counties U18s Case Study

Background:

In the dynamic and competitive world of elite rugby, the England Rugby Midlands Counties U18s sought a solution to enhance player development through feedback and streamline the improvement process for both the individual athletes and the team as a whole. Traditionally, the feedback generation process involved laborious tasks with spreadsheets and multiple word documents, consuming days and hours before reaching the players. The need for a quicker, more effective method led them to the revolutionary feedback platform, Fiibac.

The Challenge:

England Rugby’s Midlands Counties U18s faced the challenge of providing timely and constructive feedback to 23 players, ensuring that the insights were not only easy to understand but also had a significant impact on individuals performance. The traditional approach, laden with manual data entry and document creation, proved to be time-consuming and less effective in fostering player development.

The Fiibac Solution:

Enter Fiibac, the cutting-edge feedback app that transformed the way player feedback was delivered. With its user-friendly interface and efficient features, Fiibac allowed coaches to provide quick, to-the-point feedback that players could easily comprehend. The app facilitated self-reflection among players, enabling them to absorb and act upon feedback more effectively.

Impact on Timeliness:

The most notable transformation brought about by Fiibac was the remarkable reduction in the time required to generate feedback. What once took days and hours, now only took a matter of minutes for each player. This unprecedented speed in feedback delivery not only saved valuable time for coaches but also ensured that players received insights promptly, allowing them to implement changes swiftly.

I could not have given that many players feedback, in such a short time. Thought it was great and it got easier as I used it.

Midlands Counties U18 Coach 

User Experience and Adoption:

Coaches found Fiibac to be an intuitive and efficient tool, replacing the cumbersome processes of the past. The transition from spreadsheets and multiple word documents to the streamlined interface of Fiibac was met with enthusiasm. Players, too, appreciated the clarity and immediacy of feedback, fostering a culture of continuous improvement within the team.

The app made me reflect on what I did and how I played compared to how others saw me play and made me understand that there is another level to my game that I’m yet to reach. I would definitely like to see it be used at my school and club as it’s a great way for players to reflect and receive feedback to develop their game and performance.

Dan: A Midlands Counties U18 Player

Results and Performance Improvement:

The impact of Fiibac on player and team performance was evident. The quick, actionable feedback allowed players to make instant adjustments, resulting in improved individual skills and overall team dynamics. The app played a pivotal role in elevating the standard of play and achieving better outcomes on the field.

Fiibac has proved very useful, and is something I’m keen to introduce to my school’s setup to benefit the program. The information on the ‘Info Zone’ is useful to help filling in the feedback forms, as well as many features I have only briefly looked into, like the fitness testing and news zone.

Tom: A Midlands Counties U18 Player

Conclusion:

Fiibac emerged as a game-changer for the England Rugby Midlands Counties U18s, revolutionizing the way feedback was delivered and processed. The app’s innovative approach to leveraging modern technology not only saved time but also enhanced the quality and impact of feedback. The success of Fiibac underscores its potential to reshape feedback mechanisms in sports, setting a new standard for efficiency and effectiveness in player development.

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